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Muscle Intelligence

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Feb 22, 2022

"My definition of a leader, to me, is very simple: an individual that's got a vision that's so big, so grand, and so impactful that he or she MUST recruit others who think, feel, and operate the same way in order to accomplish that." - Bedros Keuilian

Bedros Keuilian joins me on the Muscle Intelligence Podcast to detail his journey in healing trauma, keeping his passionate edge, and embodying his greatest role to date: an intentional, masculine leader.  After beginning life in the United States as a refugee from the Soviet Union, Bedros Keuilian went from poverty into self-made entrepreneurship, and cultivated an eight-figure business empire.

Today's episode is not only raw and honest, but also incredibly timely and important for the state of the world at the moment.

You'll learn: 

  • A framework to rise from expert status to self-made celebrity.
  • The BEST way to stay driven, ambitious, and passionate.
  • How to develop the vision, purpose, and clarity to lead effectively.
  • What masculinity is NOT (and why cultural norms purposefully destabilize the concept of masculinity).
  • The unexpected places where discipline can backfire.

Bedros' framework for leadership and rising to the top are also detailed in this free episode guide.

Learn more about Bedros:


Thank you to our show sponsor Organifi!  Shop with code MUSCLE at for 20% off! Organifi offers juice and adaptogenic blend powders, as well as supplements to support immunity, digestion, and detoxification.  Everything is certified glyphosate residue free, 100% organic, and free of all major food allergens.

The RED is my recommendation to enhance nitric oxide production, blood flow, and men's sexual function.  The GOLD is my favorite nighttime blend; with adaptogenic mushrooms and turmeric to combat inflammation and promote rest (it also tastes phenomenal!).

Head over to and shop with code MUSCLE to get 20% off now!


Today's episode is sponsored by BiOptimizers MagBreakthrough!  BiOptimizers makes my favorite, high-quality potent magnesium supplement with all 7 forms of magnesium.  Use code MUSCLE at to get 10% off BiOptimizers MagBreakthrough.


If I have to convince you to prioritize your health, Muscle Intelligence coaching isn’t for you…. If I have to convince you that the best investment you can make is in yourself…. That being fit is not a temporary decision, but a commitment…. That it’s not about MORE or what you do, it’s about BETTER and how you do it...  Or that your physical health impacts all areas of your life, keep scrolling.

I’m not in the business of convincing anyone.  I’m in the business of transformation.

The individuals who come to us are already high-performers.  They’re committed. Ready.

Don’t get me wrong - These guys come with challenges too. They typically have limited time to train, injuries, no gym access, busy families, no customized plans, no specific training knowledge, no coach and an inner fear that it’s going to be too hard.

But here’s the tough love you need to hear:  The only difference between these guys and YOU… is that they took action. They stepped in the ring anyway.

I’m looking for a few more men who want to transform in 2022. If you’re serious and you’re committed, I’d love to see if you’re a right fit for a program I’m starting in 2022.  Apply now at